Well...as per usual I'm writing this as a Vegan so I like to put that out there firstly.
Best selling features:
#1 - water prices are the best in the city and on par with Whole Foods
#2 - vegan fake meat options are plentiful
#3 - staff are friendly
#4 - while the lot parking is a nightmare on a good day...there is usually always street parking relatively close
#5 - there is an in-store eatery...(which is kind of unravelling from vegan/veg...so that's kind of sad)
Lots of products from self care to household items to staples...produce section is a little small but carries the basics and then some. Bulk section is nice.