I honestly don't see what the big deal is. It was good but it wasn't like, "HOLY SHIT, THIS WAS THE BEST FUCKING HAMBURGER I HAVE EVER HAD!!!! ...It wasn't bad but it wasn't worth the 30 min wait. The fries I can get in the frozen section at HT, the hot dog was dry, the smoke shack burger was pretty good, the Chick'n Shack was ok..they forgot the lettuce and tomato and was bland. Good luck trying to get a refill or anything from the guy at the counter..Would I go back..yes, maybe if there's no line..but I just don't understand the drink-the-kool-aid type cult that this place has. Brooks in NoDa is WAY better. If you want a real hamburger and real cheese fries (With Chili)..go there