I set out to purchase a new computer from there, since I was too lazy to price parts and order then online.
Then, I ran into Robert. He asked me what my budget was, and what was I looking for. At that point he sold me on buying parts and building my own. We talked nerd language for about an hour and in the end I walked out of there with all the parts for brand new top of the line computer for less than I had originally planned to spend.
He talked me through all the parts, gave me options for parts and even spent time looking up part specs. He was not at all pushy about buying parts that were more expensive, and he knew what he was talking about. Since then I've gone back and sought him out for advice.
They have every computer part you could ever need, and their prices are the same as if not better than most online retailers.