When I go to Madison for work, this is where I stay every time.
The hotel is very close to UW campus. There are lots of dive bars, cute restaurants, and things to do/see. This is also one of very few hotels in the area with free parking (But remember to stop at the front desk first before you park your car).
The service at this hotel is excellent. Everyone is very friendly and is willing to assist you. Plus the warm cookies at check-in always makes my day!