The Fresh Market is a nice grocery store with a fantastic location on campus. For people who live in the surrounding areas, it's a great place to grab lunch or pick up a few things. For someone looking to restock their entire kitchen, Target would be a wiser choice as the prices are not spectacular. But I wouldn't expect staggeringly low prices from a Market of their size and status, so no complaints there.
The selection is diverse, and includes a wonderful produce area and a deli. I've had a few different hot sandwiches from the deli and was not super impressed, but I've heard good things about other deli products. The sushi bar is awesome and pretty unique to Fresh. One complaint would be their meat section (or lack thereof). It's small and doesn't have more than a few cuts.
Overall, though Fresh is new and has areas that are still improving, I'd recommend the store to anyone in the area.