I never knew about ceramic tint film before Bernice explained it to me and showed me exactly how much heat it reduces. 80% reduction ! I was blown away. Being in Phoenix, my biggest complaint when it comes to the heat is when it comes to being in my vehicles. I just thought tint was tint. Well, it's not, apparently. Not only is my car cooler, I notice that it helps keep the cool air IN the vehicle. No more blistering hot steering wheel, gear shifter or seat belts. There's even a demo she gives to show so you don't feel confused based on the numbers alone. (I'm easily confused when it comes to car stuff) If I could give 10 stars, I would. I love that it's owned by a woman since we all know women are perfectionists. The tint comes with a lifetime warranty too so I don't have to worry about discoloration which always happened with my tint previously. She answered all of my questions and explained in detail how everything works. The ceramic tint was pricey but for good reason. Ive sent recommendations to everyone I know here to get the ceramic tint. Price doesn't matter when you live on the sun. Haha! Thank you, Bernice. I'll be hitting you up for some vinyl wrap on the chrome on my Civic. Get ready!