My Wife stumbled across this 'gem' of a jewelry store by accident one day. Since that day, we have continued to use them for all our family's needs. They are incredibly friendly and accommodating, always remember us when we come in & ask about our children. Just super friendly.
The Jewelry selection is very nice, ranging from standard pieces to ones they have designed themselves and extending into custom Jewelry (although, we haven't done anything custom yet).
They are VERY helpful, very knowledgeable, and (my favorite point) they are very fair with their prices.