I like what the new owner has done to the store. I hated walking in to the old location, it was in a dead strip mall and I always felt awkward going in and leaving as the only customer in the store whenever I would go. The sales offered are much better than the previous owner but I would say things are still a bit over priced.
I've been to the new location twice and I had high hopes for things but I didn't feel very good about going back. The staff was snotty on both occasions. You may have cute stuff but if I feel like those who are there to help are rude and focused on chatting up their own personal affairs rather than helping customers, I most likely won't be back. Have a chat with your employees and teach them how they are supposed to treat those who want to spend their money to help support your business.