This review is 70% decor and 30% quality of soft serve dessert. Moji is attractive, bright, and busy with a clientele of primarily young adults and working professionals. It is trendy, with a strong presence of wood accents. I came here only for take-out ice cream. Unfortunately, it wasn't quite what I'd hoped for. Specifically, it was a bit too icy and lacked in the richness I would desire in ice cream, even of the Japanese variety. I would say that Tendou down the street takes a definite leap over this frozen dessert!! Service was also a bit slow at the counter for ice cream. On the plus side, it is Moji is super cheap! There's also a cute instagram photo frame you can pose in.