ULTA has won my heart, completely. I shop here frequently and every time I do, I get excellent customer service and the workers actually want to satisfy my needs.
I visited ULTA today to hopefully change my eyebrow powder into a darker color since I dyed my hair black the day before. (I had golden light brown hair for two years) unfortunately I couldn't find my receipt for the eyebrow powder I bought earlier this year. (I was actually lazy to raid my room looking for the receipt) So the worker was generous enough to do an exchange for a darker color. There was a slight price difference of $2.70 but that's not much, right? I was completely satisfied.
I also bought a Dolce and Gabbana perfume for the winter since my old perfume has a more floral scent and the worker who showed me it was so sweet as well! I am currently in love with the perfume. Love this place!!