I'm not sure why they call this place an "Outlet". The selection is pretty limited and the prices don't seem to be any cheaper than a regular Disney retail store. Luckily, I was only shopping for my four year old niece so getting pretty much anything here is a no-brainer, and also luckily, they had a "Buy one plush and get one for $1" deal going on. Still though... $21 for those two plush dolls?....
The staff is still Disney-trained and they still wish you a magical day when you leave. I tell myself that I come here for the ease of shopping for small kids here, not the prices.