The challenge with basing a restaurant concept on a "food group" that 95% of the population can master is risky. But if you can do it that much better than your average Joe, you got yourself a winner.
This is the success behind Reggies - your basic homestyle sandwich but with the just the right amount of everything to make it outstanding. I went with the Monte Cristo, and what caught my eye about this was that beyond the turkey/ham combo, the bread is apparently dipped in egg and cooked like french toast first. It was humungous, especially with a side of fries that I barely finished.
They tend to have special combos written on the sandwich board outside which they don't really promote indoors, so I had to ask about it to get the deal - pulled pork sandwich combo for 10 bucks flat. It's hard to justify paying 9 dollars for a sandwich on a regular basis, but for a filling treat once in a while, it's all good.
Service is very friendly, though the pretty lass working the cash seemed a little unfamiliar with the menu. Perhaps a newbie? Atmosphere is rustic and laid back - just like their sandwiches.
And yes, sandwiches are their own food group.