I was convinced to try this place by friends several months after it opened. I was used to frequenting some of the other sushi places on the street, and finally decided to give this place a try.
I just don't see the big deal about being able to choose what goes into your sushi rolls. Maybe I just enjoy the craft and expertise provided by having an actual experienced sushi chef make my sushi. Or maybe I'm not all that enchanted by the idea of having sushi made by a machine.
It's an okay place, but for me and for others like, it might not be the ideal place for sushi, especially when there are other establishments on the same street.