A card costs how much? Upwards of $7-$8 were on the high end of the scale. For any special occasion Hallmark has the exact sentiment printed. I just don't get how paper could cost so much. I am a windbag that loves to write my own messages into cards and they are no cheaper. The average cost of cards are somewhere around $4. I sometimes wonder if people even keep the card. For something that gets tossed aside for the gift, I feel like I am getting fleeced.
Besides cards, they carry stuffed animals, decorative wine glasses, wrapping paper, gift bags, and other trinkets.