My wife and I love this place. It's our favorite sushi. Yes, it is always packed (you are a tool if you haven't figured out to get there before 7:30p for dinner), and most of it is typical N. Scottsdale kids who are at the bar and acting like idiots. The sushi is priced cheap for Scottsdale and always tastes great, never a problem with "catching" anything, like another reviewer said, and we've been here 6 - 7 times at least. Lunch is a really good deal too. Never tried the grill but always looks great.