Always consistently fantastic quality produce. I also love the selection of cheeses - as any true Wisconsinite should. Specifically, I come back for the real Wisconsin white cheese curds for a little taste of home (only place in The Valley I've found them), and all of the awesome, top-quality produce year-round. Compared to places like Fry's or Albertsons, this is definitely top-notch fruit and veg on the reg! :)
I even got a large (18"-ish) basil plant for $3.99 that is alive and well, providing plenty of fresh basil for my home cooking!
Great selection of flavors in the snack aisle, and awesome frozen-yet-delicious options for those of us who don't eat entirely fresh all the time. I'm not gluten-free, but I could tell those options were plentiful, too!