We didn't ride this ride for a couple of reasons.
It was too expensive, just about $20. If you look for those hotel coupon books, they will give you a discount of $3-$4 per person. We rode the London Eye in London and this looked just like it so we decided to skip it altho' we did get under it to see what it looked like.
They have electronic kiosks for you to purchase your tickets. Not sure if the Las Vegas area is as nice to look at compared to London but $20/per person was too much in my opinion for a short ride.