It's a cute but small unassuming little shop run by Chinese people. Perhaps it was the day of the week we went (Saturday), but my sashimi was not very fresh. I was pleasantly surprised by the calamari salad appetizer though. It was not overdressed or over seasoned like at most places. For the price, this place is worth another try. My sashimi lunch special was $10 for 9 pieces including a soup (or salad). The atmosphere is nice, and presentation was cute as well.