I do all of my regular grocery shopping at Sprouts. I would describe this as a Whole Foods meets Trader Joe's type place. It has the wide variety of organic and non GMO products like a Whole Foods, but with the smaller paired down appeal of Trader Joe's. Basically, it's like a Whole Foods without the aisles and aisles of products that the average person will probably never purchase. They took out all of the "fluff." I purchase a lot of fresh fruits and veggies. Sprouts selection is substantial. The prices here are also very reasonable, especially for organic. Go check it out!