First off you have to be aware of some of the basics of how the gold industry works. Pay attention to the spot price and ask for the right price. Gold Buyers are a business like any other, and when you don't come prepared its easy to get taken advantage of. I'm very happy to say with much confidence that Nevada Coin pays the highest percentage of spot for your old gold jewelry. Having said that if you don't ask what deal your getting they probably will make a little extra, but if you have gold and want to sell it this is the best shop in Vegas!