I'm keeping it simple with this one:
What I like most about this store is the people.
The associates here are not pushy and they genuinely want you to be happy with your purchase. My mom and I stopped in on Saturday afternoon and the sales associates were all a delight! They showed us the new stuff and the older pieces and offered lots of suggestions. They really made shopping this here easy and simple.
We made our purchase and were out the door in no time.
Keep up the good work! I'm definitely a new loyal customer!