I loved this store, but it was a little pricey. They had everything a kid could ever dream of if they wanted to do magic. There was only one employee working at the time and there was probably five people in the store and he did a pretty good job of trying to get to everyone helped in a timely manor. Now while he was helping he was making jokes and keeping everyone smiling.
They will also demo products so don't leave the store without having them show you a couple of tricks.