I love the concept of this place! I agree with one of the reviewers below that it is the "Chipotle" of sushi, so if you're looking for something authentic this is not the place for you. The reason why I'm a fan is because I love being able to create different combinations with the ingredients that I like, they have a ton of options and they have quality fish. I come here when I'm craving something not too heavy and healthy, and don't want to break the bank on authentic sushi.