We just recently went into Costco on a Sunday to price compare TV's and ended up joining. (Side note: Don't go shopping there on a Sunday...it's crazy!) We joined mostly because of the food prices, awesome if you like to make fresh juice because they have a lot of organic selections cheaper than anywhere else I've seen. They still need more organic produce though! I didn't like all of the crazy packaging that is used, especially the apples...do they really need to be packaged in industrial strength plastic?! Seems like a waste. I guess the only other downside besides the packaging, is how rude the people are that shop there, everyone seems pushy and mean...chill out people....life is not that serious, please don't try to run me over with your ginormous cart!