The bad news is Publix items not on sale are over priced. The good news is that the sales are great and plentiful. I love the seafood counter here the best. I used to think that they sprayed an Old Bay mist over the seafood to make everyone who walks by hungry. I later learned that they will steam your food for you and that they use Old Bay among other spices while doing so. The seafood here is the freshest of all the grocery stores in the area. Customer service is best. Lastly, the store is bright. It feels clean. There are often samplings. The deli has a huge assortment of meat and cheese options for all of your sandwich needs. I'm probably here 3x a week and it's becoming my favorite grocery store in the area.