I want to give this place 5 stars so bad!!! But I have to consider quality business and customer service. This place is iconic and deserves the attention it gets. It is downplayed by the locals as simply a tourist joint but having tried other smoked meat sandwich places this is easily the best.
So the deduction of the star comes from their fame and long lines with no adaption. I know the reason is not due to revenue shortage cause this place is packed all day long. Open a second location or expand! It's simple business practice. You may not want to grow but your customers do so open that other location and donate all the proceeds to the mass of homeless if you don't want the money.
Anyway, if your in a rush go in the to go side but your still looking at a 15 minute wait at least. All worth it in the end!