I am so pleased that Gruman's has opened a new location close to home! The Reuben and Latkes are delicious and well worth the price. You can taste the value of the ingredients in the sandwich, compared to other deli's in the city. HIGHLY recommend.
I think a couple of the reviews on here are from customers who don't necessarily understand the concept of the new Gruman's location. This location is meant to be a delicatessen, not a restaurant. So if you're expecting table service- the downtown location is more your pace. However, the employees at Britannia are super accommodating for dine in and are always cleaning up tables for the next customers.
If you're expecting fabulous food for take out, or to have a casual "no frills" lunch- the Britannia location is a great location with quality prepared meals and sandwiches, soups, etc.
I have been greeted warmly and professionally by the employees and owner of the establishment, every time I have been in - I have never had issue with any "attitude" that has been described in past reviews (rants).