The food: This place is some of best Mexican food in Madison. I highly recommend $1 tuesdays for tacos, and their chimichanga. The bakery has some good items too. They also have good home made chips and salsa. Which are free for dine in.
The cost: The cost on most things is just about right. Some prices are a little high.
Scenery: The place has really evolved in the last few years. In 2013 it looked like a popeys, now it looks like a restaurant.