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  • In terms of customer service, I would give Ethos no stars, perhaps even -10. Back when I was newly engaged, I was also fairly new to Calgary and Ethos was the only bridal shop I knew of, living a few blocks away. It seemed perfect. It wasn't. I made an appointment and when the day arrived, my mom and I grabbed lattes and excitedly headed over. The 'consultant' I got was less than enthusiastic; I felt like a herded sheep. They are paid to be part of a bride's big day and should make each customer feel important. Not to mention that each bride is prepared to spent a lot of money at Ethos; this alone should be incentive to try. After being put in a tiny dressing room, we discussed the type of dress I wanted. I said I wanted a simple yet glamourous dress; somewhat old Hollywood style with absolutely no poof! She went searching and brought me back a few dresses. Every one of them was so big and poofy that they wouldn't even fit in the change room. I went over my list again, telling her that I detest princess dresses, yet she continued to bring me poofy cakes. My mom pulled her aside to have a chat and the woman (inappropriately) started commenting on my body type plus the current trends. Telling her that I didn't care about trends and being 5'6", 120 pounds that my body type is fine thanks, she bitterly brought me a few dresses along the lines of what I was looking for. This entire time, she was far more interested in helping another bride with poofy dresses so I spent a lot of time waiting around. The entire experience was so disheartening that we left and I actually didn't want to shop for my dress for awhile after. After a few weeks, somebody recommended The Bridal Centre and I made an appointment. They were so accomodating from phone call to purchase to alterations that they make their major competitor, Ethos, cower in a corner. Brides, if you want to hang onto your enthusiasm, I would not recommend Ethos in any way, shape, or form.
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