Yelp, come on, a small business trying to generate Yelp reviews shouldn't be treated like this. I actually worked in a gold shop in New York and I will tell you that the price difference paid by them versus the stores that are not as open about soliciting reviews is amazing. They paid 4.00 more a gram then the next highest place. The locals must not care about Yelp reviews because this store was packed with customers. The secret in buying gold is quantity, if they buy the most , they pay the most. Go where people who know the business go. I won't go anywhere else. They were honest, that is a virtue in this town.
By the way, the men with guns are called SECURITY, most security is in the back to protect the employees, this place has their security in the front to protect the customers. Why is that so strange to people, it should be applauded.