What brings me in is the good seafood selection and quality. However don't buy king crab there. It's twice the price as other grocery stores for the. They carry some nice seasonal items, for instance they will cary nice chocolates at valentines that are otherwise hard to find nearby. The store has a nice outdoor seating area if you grab a bite and want to eat there.
Main detractor is that the employees are generally not very nice; they don't seem to care about customers. The floral people don't even acknowledge customers. It's weird.