Good beer. Sub-par menu and food. Service is usually decent.
They really need to work on the menu - selection, quality & portion size. This is probably the only place in Madison that I've been to where their cheese curds taste bad. How you can mess up deep fried food, I don't know.
They have a prime location which, incidentally, is only blocks from my house. So, it's really a shame this place isn't better.