I have been shopping here for quite some time. Over the past 15+ years (yikes, I am getting old), it has been during the holiday season. So that makes my experience a bit limited. Parking is not typically crazy, but definitely is so on Black Friday and other big shopping days. Target is a major destination as they do offer good sales/specials. In 2014, I remember buying a $100 gift card for $90. Score, since I shop at Target quite often. The store is well organized, easy to find what you are looking for. They do a decent job of navigating the lines on Black Friday so people aren't entirely in the way. Totally on accident though, we discovered that we had jumped the line a bit waiting for checkout. They could have used a few more people watching the line. If we had to go to the end, we probably would have dumped our stuff and left. It was just that crazy.