Location is ON the University of Wisconsin - Madison campus, it's an annex of sorts. The Lowell Center serves as the conference center and "hotel" for the University. If you are on official University business your hotel room is discounted to the state per diem rate of $70/night (that's right, no taxes or room charges you pay $70/night). Everyone else pays a higher $85/night ++ rate.
The location can't be beat. A block from the bookstore and library, bars, restaurants and on the lake. That is the best thing it has going for it. They also give you a parking spot so you can dump your car and walk while you are on campus. For those of you who haven't been to Madison, cars are a pain. Free Wi-Fi. Flat screen TV. Mini-fridge and free breakfast with a hot meal option. Indoor swimming pool round out the positives.
On the other hand. There are other issues with this hotel. It is in dire need of a renovation. It would be nice if they just took off the headboards and bedding from the 80s. The shower was enclosed with a door and tiled. I wouldn't use it. I'm sure it was clean but it just looked old and worn. It's also ON the Greek Row so there is the potential for loud parties. I didn't hear anything but it was cold out. In the summer I'm sure it could be an issue.
Would I be back? Absolutely. Would I recommend it to my friends? Absolutely. Would I recommend it to my parents? No, they are way too picky. But you can't beat the location and the value, just keep what it is in mind, it's the the Hilton or the Hyatt.