The thing I love about this bakery is that you can tell everything is made by hand and not mass produced. The donuts are not perfectly round and the buns can be different shapes.
The cheese buns are wonderful and apparently world famous. The variety of other baked goods is great. They have the best fluffy scones I have bought from a bakery but make sure to get there early for the best selection. Cinnamon buns with and without raisins, glazed cinnamon twists, cookies galore etc. You can even buy a large box of their cheese buns frozen to cook at home when you want a fresh one.
They also have a great selection of Dutch treats like sugar bread (baked only on Fridays) and house made Stroopwaffels.
The service is also very good, they are always busy but have lots of staff behind the counter and I find I am never left waiting for very long as the staff are very good at juggling the customers so that you are not waiting.
It is worth the drive across the city for a visit as long as you don't expect mass produced "beautiful" baked goods you won't be disappointed.