Attentive and prompt service from the staff, and they're really dedicated. They really want to make sure you get the perfect fit. I went through several contact fitting checkups (followups were free!), because the fit wasn't right, and they made sure I left with the right pair.
I also got an eye exam from Dr. Ondhia, and she is fantastic. She was extremely thorough, and explained my eye conditions in great detail instead of just giving me a prescription and showing me the door. She's really passionate about what she does!