I visited this "winery" a couple of weeks ago on a Saturday mid-afternoon. Conceptually, this is a great idea. you show up at the winery, make your wine, design a label, come back and pick-it up. I love the concept.
This winery is not the traditional winery in the sense that you arrive to a grape vineyard and there are rows of grapevines and the wine is made in hug batches. This winery has all of their grape juice delivered from California (if I recall correctly). So, it is located on a city street in a small strip mall. The decor is different, but just fine. The facility is small and I would call ahead and make a reservation during the AZ high season to assure that there is seating when you arrive. Particularly if you plan to drive out there from any place other than North Scottsdale.
NOTE: if you like a particular kind of wine and you'd like to have it in your flight, then I would also suggest calling ahead to see if they have that type of wine available at the time. some things are in the process of being made/aged and you might not get them.
My friend and I had the 8 flight tasting with the Cheese plate. The price was extremely reasonable. I certainly didn't expect that! We both enjoyed most of the wines (w/ cheese pairings) that we tasted. We also had a small plate off the cooked menu, neither of us liked the crab empanadas that we ordered.
My favorite part of the experience was participating in the discussion about the wines with the new owner. I've forgotten her name, but she was extremely helpful and knowledgeable and just plain pleasant.
For the most part, this was a nice experience. My friend bought 3 bottles of wine from there and was happy with the choices.