I completely agree with the first poster. This is THE place for anyone who has a bit of a creative baking side- or wants to get ideas so they can pretend they're Martha Stewart. Or are looking for specific cookie cutter shapes, candy molds, cake garnishes, etc. They have an entire wall of cookie-cutter shapes that is my favorite! It's kind of a hidden gem in Madison- if you didn't grow up here, you might not have heard of it or know where it is, but it's definitely worth stopping by on your way to/from West Towne, just so you know what all they have here!