I picked Dr. Friedman's clinic because of the language he uses on his web site; it shows intelligence, yet his tongue-in-cheek humor shows a relaxed attitude. I have since visited with him and his staff and found them to be competent, honest, and warm. From Laura the office manager to Teresa the dental assistant and Stacey the hygenist, I was pleased to interact with all of them. Not only did Dr. Friedman not jump to offering me a treatment that I didn't need (crown), he analysed why the problem occurred in a way that my previous dentist did not. Dr. Friedman doesn't over-charge and delivers quality dental care that is the product of over 28 years of practice. Highly recommended!