Loud House Music, Dark lighting, A moose head - Alaskan style, Fierce - not the fragrance of the weak (I dig it), the best knee length cargo shorts around (I buy a new pair every couple years) - that's what makes this store A-OK+ for me. I've made several personal as well as gift purchases at this store over the years. Staff is usually greeting at the front (when folding) otherwise they tend to be off doing their own thing. I've not had a bad experience. Just not a lot for me other than what I summarized up top - some people really love the store and the clothes.