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| - Not impressed. Yes, the bread is really great, and the meats and cheeses tasted good, but I don't like that it comes with a mandatory side salad bundled into the $9 (before tax and tip) price or that the sandwich had items on it not listed in its description (chopped green something). I also felt the amount of cheese and meat was a little skimpy, as it was roughly the number of slices Subway would use, as opposed to somewhere like Miracle Mile Deli.
The employees were friendly, but there were a LOT of "friends" (of the owners and/or workers?) there who received a lot of attention (going behind the counter, obtaining free bread slices). I feel this makes "normal" paying customers feel a little neglected. Like when cashiers talk to each other (and ignore you) when ringing you up at a store. I mean, I would've appreciated a slice of bread and you probably could've then tried to sell me a loaf. Just my two cents on socializing versus selling.
Parking is absolutely, ridiculously inadequate, but this is also an area I would not recommend walking in. The surrounding low-income neighborhood is not a very good fit for a "hipster" (every male there had facial hair, it was almost comical), higher-end (compared to what's in the immediate area, not 5 minutes north), trendy (no set menu, random Italian words) restaurant, but hopefully I am proven wrong. They have potential, seeing as they are so close to the freeway and traffic on McDowell is not as bad as Indian School (and rent is MUCH lower than Camelback). On the other hand, the Subway and Wendy's across the street here see MUCH less business than their locations on Camelback and Indian School.
Ways to improve: 1: Print paper (primarily for takeout) menus. The chalkboard is difficult to read, and if they continue to insist on never having a set menu they might have issues getting regular phone orders. 2: Don't accept food supply deliveries during the lunch rush! 3: Unbundle the side salad from the price of the sandwiches and offer sandwiches for $6-$7 and soup or salad for an additional $3. 4: Offer every single customer a free sample of bread and then ask if they'd like to buy a loaf. For brownie points, offer to slice the loaf into thick or thin slices for said paying customer! 5: Brand the restaurant "Noble Bread" and forget the Eatery sub-brand. It's splitting yelp reviews and the website redirects anyways. When you have a strong brand you reinforce it (See: Bianco renaming his "Italian Restaurant" to Trattoria Bianco then finally just rebadging it as another Pizzeria Bianco). 6: Include ALL ingredients in a menu item on its written description.
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