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| - I realize it was my choice to go the second weekend it's open, so there are going to be some gawkers and onlookers who came "just to see what all the fuss is about" and generally just get in the way and annoy me. But I had heard from several, several people that they had so much staff on hand that lines and crowds in general weren't that bad. Mentirosos, all of you.
Customer Service: I waited in line 40 minutes - let me repeat that, 40 min - to try on clothes. However, the staff was very, very friendly and helpful despite being, I can only imagine, ready to rip their hair out over the masses of people that just kept coming. It took forever to get in there, but not because the employees were goofing off or slacking. When it was time to check out, the staff was still smiling and open, not rushed, rude or flustered and taking it out on customers. Not to mention the line to check was much, much shorter.
Clothes: The selection was merely OK. I don't have a ton of experience with H&Ms, but why have SO MUCH STUFF if it ALL LOOKS THE SAME? I mean, how many plaid shirt dresses do we really need in the world? (I guess at least some, 'cause I totally bought one.) The guys' section was a little disappointing - it seemed to be either way too high-fashion metrosexual or too frat boy, with no in between. My poor 5-months-preggo friend that I brought here solely because they have a maternity section was very, very disappointed in their offerings. Apparently the upstairs (I didn't bother going up) was 90 percent kids' clothes and 10 percent maternity.
Shoes & Accessories: Very, very small selection. They had about 6-8 pairs of shoes and 2 displays of earrings and necklaces and a small wall display of scarves and hats. Charlotte Russe's selection is like the Costco of jewelry and shoes compared to this -- and again, all the jewelry had the same look (holiday dressy right now, which meant all black and silver -- where's the funky stuff? the day-time stuff? the COLOR, for eff's sake?). And come to think of it, I didn't see any purses...but I could have just missed them or they were spread out through the store.
Atmosphere: Crowd was about the same as any H&M I've ever been to - they always seem pretty busy - but I wasn't driven crazy. That's saying a lot considering my crowd tolerance level is typically in the negatives (malls in general put me at about 2, holiday-time malls put me at a -15 and Disneyland puts me at -500). The music is soul crushing - every song had a hard, fast techno beat that, I suppose, is intended to make you feel upbeat and invigorated to charge through the whole place before it disappears into a black hole. Next time, I will make a point to take three deep breaths before going in, because the music+crowd definitely got to me -- it was like mob mentality and I was running around like a maniac.
Overall: I probably won't come back to this location once the Fashion Square one opens up, because it's quite far for me. But if were to consider it, I would hope they adjust their offerings - across the board from men, women, accessories to maternity -- to be a little more broad.
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