Personally, I did not see what all the hype was about. The food was okay, the service was a B+, the atmosphere was not overly impressive. For a Fox restaurant, I thought it was sub-par. There weren't many menu options, but there were several different kinds of fries to choose from. The cow decor was a little unsettling, especially after just having watched Food, Inc. Probably my first and last trip to Zinburger.