UPDATE: I've been here multiple times since and have nothing but great things to say about Joe's Auto! Great customer service and they do a great job explaining exactly what needs to be done and why.
So I had never been to this place but my dealership said I needed all this work done on my car and I was looking at getting it done someplace else that was a little less expensive.
I called Joe's because I got a flier from them in the mail. I asked th e man who answered about pricing for a transmission flush (my dealership said I needed it at 30,000 miles). He put me on hold for a few then came back and asked how many miles my car had and for more info on the car. He looked it up and told me that I actually didn't need this service for a long time, and that the dealership was probably trying to get more $$. He told me to check the manufacturer's book but said according to them I didn't need this service until a lot later. He also gave me some great advice about what I would probably need to get done in the next year so I would be aware.
This man could have told me to come in, done the service and taken my $, as I didn't ask if I needed it, I just asked for a price. Instead he went out of his way to not only make sure I needed it but also was honest with me that I didn't.
It is rare to find someone in this industry that would give up money in the interest of honesty and they have just gained a loyal customer, when I actually do need service on my car :)