I enjoyed the burger, definitely one of the better vegan burgers I've had in awhile. It tasted quite reminiscent of a Big Mac actually. But that's about all I can say that really impressed me. The fries were good except I was not a fan of the sauce they put on top. And the prices were in my view unacceptably high for a fast food-style burger joint, even if it is vegan and natural and blah blah blah. You are looking at about $20 for a burger, side, and drink - chalk it up as a hipster tax?