Certainly trendy in appearance by Phoenix standards but I would recommend many places downtown before The Strand. The service is the worst I have had downtown. I have dined here more than once for lunch, but will not go back. The last time I went the server brought an incorrect lunch order to me not once, but twice. (I am talking other guests' meals, not even close to my order.) I finally ended up with the correct meal after 30 minutes. Totally unacceptable, especially considering our table was only one of few occupied that afternoon.
Separately, I called to inquire about catering for a corporate event. I botched the pronunciation of a word while quickly explaining my potential order to the manager. He proceeded to laugh at me on of the phone and continue to use the word incorrectly to mock me. I cannot imagine that their catering business is 'booming' so I'd suggest that their staff be a little more courteous to local patrons who are willing to give it a try.