I recently migrated my running from the treadmill to the "real world", and noticed that my $40 bargain shoes from Kohl's weren't cutting the mustard anymore. Runner's Den was recommended by more than one friend so I thought I'd check it out. The salesman was very thorough, observng the way I stood, walked, and ran. I tried and "test drove" multiple pairs of shoes until my feet chose the pair that was right for me. The price was pretty steep, but the service warranted it if the shoes did not (which as far as I can tell they do!)