If you're a smart shopper and take advantage of all the great deals their rewards program offers, your money can go far. I am a deal shopper and I just saved more than I spent.
The natural makeup/skincare/health supplement section is big. Staff is always super friendly and helpful. Should have gotten the lady's name who has pointed me in the right direction on both my visits - once at the register and today on the floor while she was stocking.
I just moved out to Phoenix from SoCal where health food stores are commonplace. I'm thrilled to find a spot with brands I recognize - and some new ones too. Can't wait to steam up some local tamales I got!