After living in the U.K. for 7 years, my son will not eat most American mass produced chocolate, but he does like See's. This location is clean, and the customer service is excellent. We were offered a full sized sample within a minute of walking into the store. My son grabbed a couple of bags of milk chocolate coins, picked out a few truffles, and a small piece of fudge. He's in heaven, for the next week, or two. See's can be pricey, but only when comparing it to Hershey's, and that's like comparing apples to oranges. It's definitely worth the money.