The best aspect of the store is that you can negotiate the final sale price. However, your advantage can only appear if you're paying by cash/credit. If you're going to finance a timepiece through Tourneau, then you've lost all of your leverage. All sales are final, so you better make sure you're happy with what you're about to buy.
The store has an agreement with hotel in that they provide gift certificates to 7 Star/Diamond Club members. The only reason I went into this store was because my aunt and uncle were given $1500 in gift certificates to be used at Tourneau.
I ended up working with an associate named Jad (who's Filipino btw), and he worked with me on an Invicta that I had been eyeing for some time. The watch originally retailed at other stores for $899. But I was able to purchase it for $620 (post tax). I also purchased the 3-year maintenance agreement, which covers everything and I highly recommend.
I'm pretty happy with my watch. It will serve it's purpose as a casual piece. It's not classic enough to wear to work since it's a maritime watch with a rubberized band. However, it goes well with polos, jeans, and most casual wear.
Now if they could just lower the price of their Panerai's...